Jade Cerisa Lorraine Goody (5 June 1981 – 22 March 2009) was an English media personality and businesswoman. She rose to fame as a contestant on the third series of the Channel 4 reality show Big Brother in 2002. Following her eviction from the show, Goody went on to star in her own television programmes, which in turn led to her launching a variety of products under her own name. Immediately criticised by the British press for her perceived lack of decorum and intelligence, Goody was dubbed by multiple outlets as "the most hated woman in Britain". The country's celebrity magazines were less derisive, publishing reports of her affable nature and competent school performance from those who knew her. Public opinion of Goody reached its most negative in January 2007, when she was involved in the Big Brother racism controversy while appearing as a housemate on Celebrity Big Brother 5. Following her eviction, she made a number of apologies, but continued to garner negative public reactions. In August 2008, Goody participated in Bigg Boss, the Indian version of Big Brother, but left the show early and returned to the UK after finding out that she had cervical cancer. By February 2009, the cancer had metastasized and she was terminally ill. Goody died from cervical cancer in the early hours of 22 March 2009, at the age of 27. Public opinion of Goody had softened by the time of her death. Sky Living broadcast five tribute shows from 2009 to 2012, documenting her life.