Edward Vincent Sullivan (September 28, 1901 – October 13, 1974) was an American television host, impresario, sports and entertainment reporter, and syndicated columnist for the New York Daily News and the Chicago Tribune New York News Syndicate. He was the creator and host of the television variety program Toast of the Town, which in 1955 was renamed The Ed Sullivan Show. Broadcast from 1948 to 1971, it set a record as the longest-running variety show in U.S. broadcast history. "It was, by almost any measure, the last great American TV show", said television critic David Hinckley. "It's one of our fondest, dearest pop culture memories." Sullivan was a broadcasting pioneer during the early years of American television. As critic David Bianculli wrote, "Before MTV, Sullivan presented rock acts. Before Bravo, he presented jazz and classical music and theater. Before the Comedy Channel and The Tonight Show, Sullivan discovered, anointed, and popularized young comedians. Before there were 500 channels, before there was cable, Ed Sullivan was where the choice was. From the start, he was indeed 'the Toast of the Town'." In 1996, Sullivan was ranked number 50 on TV Guide's "50 Greatest TV Stars of All Time".